Kak-Chris-Mud
Kak-Chris-Mud
:where festivals create joy, sustainability, and shared community value.
“Kak-Chris-Mud,” by BWILD ISAN and ATTA STUDIO—two entrepreneurs from the “Por Laew Dee The Creator” program who applied the Sufficiency Economy Philosophy to guide their collaborative work—redefines the meaning of festivals. They transformed the Central Khonkaen Christmas tree into a symbol of collaboration and local income distribution, crafted from over 800 bamboo poles, 500 weaving shuttles, and 40 kilograms of natural cotton.
Every element was produced by local housewives, artisans, students, and vulnerable groups, who became the driving force behind the city’s festive celebration. All participants received fair compensation and took pride in contributing their skills to create a standout landmark for the city.
The project was designed with environmental respect from start to finish—using 100% locally sourced materials to reduce transportation, while ensuring that every element could be reused or transformed. For example, steel structures became playground arches, weaving-shuttle stars were turned into lamps, and cotton threads were repurposed into textile art.
“Kak-Chris-Mud” is more than just the city’s Christmas event; it is a model of how a ‘business event’ can spark collaboration, empower small communities, and demonstrate that design can generate true sustainability through local cooperation.
King Rama IX’s (Bhumibol Adulyadej) Philosophy of Sufficiency Economy (SEP) is a balanced development approach, promoting moderation, reasonableness, and self-immunity (resilience) through knowledge and ethics to navigate globalization’s challenges, focusing on self-reliance and well-being over excessive growth for individuals, communities, and the nation, applicable from farming to national policy. It’s a middle-path philosophy guiding Thai people to live within their means, build resilience, and develop sustainably, emphasizing prudence, honesty, and knowledge.
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