Kak-Chris-Mud

Kak-Chris-Mud

Christmas Tree at Central Khon Kaen by BWILD ISAN & ATTA Studio

Kak-Chris-Mud

BWILD ISAN and ATTA Studio Collaboration

Kak-Chris-Mud

:where festivals create joy, sustainability, and shared community value.

“Kak-Chris-Mud,” by BWILD ISAN and ATTA STUDIO—two entrepreneurs from the “Por Laew Dee The Creator” program who applied the Sufficiency Economy Philosophy to guide their collaborative work—redefines the meaning of festivals. They transformed the Central Khonkaen Christmas tree into a symbol of collaboration and local income distribution, crafted from over 800 bamboo poles, 500 weaving shuttles, and 40 kilograms of natural cotton.

Every element was produced by local housewives, artisans, students, and vulnerable groups, who became the driving force behind the city’s festive celebration. All participants received fair compensation and took pride in contributing their skills to create a standout landmark for the city.

The project was designed with environmental respect from start to finish—using 100% locally sourced materials to reduce transportation, while ensuring that every element could be reused or transformed. For example, steel structures became playground arches, weaving-shuttle stars were turned into lamps, and cotton threads were repurposed into textile art.

Xmas tree collab
Xmas tree collab
Xmas tree collab

“Kak-Chris-Mud” is more than just the city’s Christmas event; it is a model of how a ‘business event’ can spark collaboration, empower small communities, and demonstrate that design can generate true sustainability through local cooperation.

Xmas tree collab

King Rama IX’s (Bhumibol Adulyadej) Philosophy of Sufficiency Economy (SEP) is a balanced development approach, promoting moderation, reasonableness, and self-immunity (resilience) through knowledge and ethics to navigate globalization’s challenges, focusing on self-reliance and well-being over excessive growth for individuals, communities, and the nation, applicable from farming to national policy. It’s a middle-path philosophy guiding Thai people to live within their means, build resilience, and develop sustainably, emphasizing prudence, honesty, and knowledge.

Rama 9 - Philosophy of Sufficiency Economy

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UncleRee Think

UncleRee Think

From Waste
To Wonder

Uncle Ree-Think: From Leisure to Real Life Everything started from our backyard — earthworm farming, mushroom blooming, and now the newest addition: our little upcycling plastic studio called REE-THINK.


REE-THINK
means to rethink and re-create. This studio was created by Lyn and Uncle Ree, with the concept of: “How to live and find balance with plastic waste.

REE-THINK isn’t just about creating upcycled products — it’s about growing together with the people around us. We believe in valuing craftsmanship and the community that nurtures it.

From Waste

“Not Yet Recyclable” plastic bags

From Waste - Not Yet Recyclable plastic bags

To Wonder

UncleRee Think - Community
UncleRee Think - Community

Community

:Rethinking Plastic and Purpose

In the heart of Bangkok’s Soi Phatthanakan 46 lies a vibrant community initiative led by UncleRee Think — a creative plastic waste management hub that empowers locals with new skills, career opportunities, and sustainable income.

The project began with a simple yet powerful mission: to recycle hard-to-process plastics and upskill villagers and micro-entrepreneurs in the area. The center collects discarded plastic waste, especially multilayered materials like snack bags and packaging, and transforms them into useful, everyday products through local craftsmanship.

Inside a small house turned workshop, machines hum, hands stitch, and ideas flow. The initiative focuses not only on production but also on design thinking — teaching community members how to turn what was once waste into beautiful, functional items. From handbags to laptop sleeves, what was once garbage is now giving rise to hope and income.

The impact is profound. People who previously had limited career prospects now gain vocational skills, a source of pride, and a steady livelihood. What started as an experiment with two sewing machines has blossomed into a full-fledged local enterprise. Elderly residents, youth, homemakers, and former factory workers now gather in this space to learn, work, and grow together.

They’re not just stitching products — they’re stitching a future. One made of resilience, resourcefulness, and a shared belief that learning never goes to waste.

From Trash to Treasure

:Giving Plastic a Second Life

UncleRee Think - Products

What was once overlooked—wrappers, packaging scraps, and throwaway plastic—has now become vibrant, functional, and beautiful. Through a unique upcycling process, UncleRee Think turns discarded multilayer plastics into bold, colorful designs that find new life as everyday items.

Each pouch, bag, or accessory carries a story — of transformation, creativity, and sustainability. No two are alike. The patterns and textures reflect the journey of their materials: torn snack bags, faded logos, forgotten colors. What was once tossed aside now becomes a symbol of change.

This process doesn’t just reduce waste — it brings together a community. Local entrepreneurs, artisans, and curious newcomers alike are part of a growing ecosystem. They collect, clean, and repurpose the plastic, giving it new meaning while creating value for themselves and others.

It’s more than recycling. It’s about rethinking consumption, honoring craftsmanship, and co-creating a circular economy — one where every scrap counts, and every person has a role.

A single piece of upcycled plastic. A thousand untold stories.

UncleRee Think - partnerships
UncleRee Think - Products

Clients

UncleRee Think - Clients

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Quantum Leap Workshop

Quantum Leap Workshop

Quantum Leap Workshop, August 6, 2025

Reflections from
the Quantum Leap Workshop

at Future Food Hub

By Santi Abakaz
Co-Founder of Bio Buddy, Tastebud Lab, and Future Food Network

On August 6, 2025, we had the privilege of co-hosting the Quantum Leap Workshop at the newly launched Future Food Hub in Bangkok — in collaboration with ALOHAS Foundation, RegenASiA, Bio Buddy,
Tastebud Lab, and Bhiraj Buri Group, and a global alliance of regenerative visionaries.

This wasn’t just another gathering.
It was a space to pause, challenge, and realign.
To ask not only “what’s next,” but “what’s possible.”

Led by futurists and systems architects including Marc Buckley, Daniela Herrmann, Maks Giordano, Thomas Roedding, and Dina Baenninger, the workshop invited C-level leaders, impact investors, entrepreneurs, and policymakers to explore how we might move beyond ESG frameworks and into a truly regenerative future
for food.

We explored:

  • Tools like Digital Product Passports for future-ready transparency
  • Cross-sector synergy across AI, quantum computing, biotech, and agri-food innovation
  • Regenerative models that integrate culture, climate, and community
  • Mindset shifts that move from linear to living systems

One question stayed with us:
“How many apples do you see on the table?”
It reminded us that the future doesn’t come from counting what’s already there — but from imagining what seeds we can grow, together.

Group photo from the Quantum Leap Workshop at Future Food Hub
Photo of Santi with Marc

What Comes Next

What

Participants walked away with more than insight — they left with a UN-endorsed certification, new allies, and shared momentum.

We’re now moving forward with:

  • A Food System Townhall Series at Future Food System Conference in 2026 to foster open cross-
    sector dialogue (about Future Food System Conference)
  • A Quantum Leap Lab to incubate and accelerate pilot projects and innovations
  • Growing the Future Food Hub as a regional collaboration platform (about Future Food Hub)

This workshop marked a leap — in thought, in trust, and in what’s possible when we gather not just to talk, but to build.

Let’s keep co-creating.
Let’s keep leaping — together.

Highlight of organization participate

  • BHIRAJ BURI GROUP
  • The Rockefeller Foundation
  • Embassy of Netherland in Bangkok
  • Federation of Thai Industries (FTI)
  • Agricultural Research Development
  • Agency (Public Organization): ARDA
  • Office of National Higher Education
  • Science Research and Innovation Policy Council (NXPO)
  • Four Seasons Advisory ltd.
  • Yan Wal Yun Corporation Group co. ltd
  • Natural Agriculture & Architecture Trust for Urban Rural Ecologies (NAATURE)
  • Thammasat University
  • Kasetsart University

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Become a part of the regenerative revolution. Explore opportunities to collaborate with us or learn more about our initiatives to foster regenerative development in Asia.